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See all posts for July2017

What's wrong with a stereotype?

  • July 27, 2017
  • Entertainment/Media/Arts Food & Drink Work
  • View all 0 Comments
Why...

Is there such an outcry about gender stereotypes in advertising? Clichés in advertising either make me howl with laughter or throw things. In either case they have the opposite effect on what the advertiser wants therefore they are just bad campaigns. However a targeted market may contain a stereotype and these can be very good campaigns.  And as we know, today's cutting edge is tomorrow's stereotype. Have you watched the iconic ‘I'd like to teach the world to sing’ Coke add recently? It makes your teeth itch it's so clichéd. The opposite of an advertising gender stereotype is a gender A-typical stereotype…which by definition is niche. Last time I checked, advertising either wants to reinforce its brand to its core buyer or take its competitors, not worry about niche. Yes of course there are boys who play with dolls, men who enjoy catalogue shopping or talk to strangers while having a pee; even women who hunt bears or smell their socks before throwing them in the laundry basket. Just because these groups exist why is a Marketing Executive made to feel guilty about an advertising campaign that gives him the biggest bang for his buck and does not address small groups? "I'm awfully sorry Mr. CEO for spending a zillion £,€,$ or ¥ on a campaign for washing up liquid aimed at bricklayers. But research shows 3.267549% wash dishes too you know and some are keen to have soft hands." This nonsense is spouted by people who have no common sense. They are just incensed. In the interest of being more inclusive to minorities may I suggest their views should only be reported for six months in niche periodicals like the Newt Lover's Gazette, The Macramé Times or Morris Dancer's Today  to reach those people who might be interested in their message but not read national newspapers, listen to the radio or watch TV?

..and another thing (continue to read this post)

When will we ever learn...

  • July 13, 2017
  • Animals/Pets Food & Drink Kids/Family/Relations Travel/Nature
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Why...

Is it a surprise if, four hours after ending the evening with Vodka shots and jelly babies, I have a hangover you could land a Jumbo Jet on? The one saving grace about over indulgence on holiday is you can skulk about in a dark room till midday… when even hangovers that make your hair hurt begins to subside. But it seems there is a moment on every vacation when even perfectly sane people have some sort of synapse malfunction and revert to being teenagers. My saintly in-laws last year suddenly realised they had never jumped fully clothed into a pool and to their immediate left stood such an inviting one.... splash!

..and another thing (continue to read this post)

Croissant, coffee and a twerk...

  • July 6, 2017
  • Fasion Health & Beauty Sex Travel/Nature
  • View all 1 Comment
Why...

Are we dancing the day away? We all go on holiday to shake up our routine and reverse-pedal the 9-5 treadmill. However I note now that on the beaches from St.Tropez to Cabo San Lucas nightclubs are so passé. Day clubs are where it's at. So after you have had your morning sh*t, shave and shower and are sucking down some java, nibbling on a croissant that costs more than your room, you can now decide where you are going to spend the rest of the morning raving. Yup. Before you can say E and bacon (and I don't mean eggs) you are up and dancing to Mura Masa Charlie, Major Lazer or Katy Perry at a time any self-respecting teen-ager should still be in bed. There are distinct pluses and minuses to this. On the plus side there are no more excuses about whom you went to bed with not looking quite so good ‘in the cold light of day’..... cause that's now when you picked 'em up! There is no need to go to the expense of paying for dinner before going out clubbing and if some ravers still come with parents attached, a curfew is irrelevant. You even get to work on your tan while twerking. The down side is even at my most degenerate, vodka shots for 'elevenses' instead of tea and digestives or an ice cream were never on the cards. The dark of the bat caves of most nightclubs hide a number of evils... not least the fact that I dance like my Dad and occasionally play air guitar. These day clubs take place outside on the beach which means you can be seen by others. Not only can members of the public see what an idiot I am, but the partner I danced with the day before and to whom I pledged my troth can see what a shallow fool I am! Even if you go right over the top and order bottles of champagne large enough to contain a Shetland pony which arrive with a fanfare of fireworks, when do you call it a day... or night? If you start at 10am do you really rave all day then from 4pm-10pm have a snooze and start all over again? Or do you bop till you drop? Your body will experience a new kind of jet lag; rave lag.

..and another thing (continue to read this post)

Just pack it in...

  • July 3, 2017
  • Kids/Family/Relations Sex Travel/Nature
  • View all 0 Comments
Why...

Do I take clothes on holiday I never wear? When my wife proof reads this article there is a high chance I shall be sleeping in the bath tonight at our next hotel destination... except of course I couldn't fit in as it will be full of cosmetics, dirty clothes, new shoes, etc, etc. My gorgeous wife would look wonderful in a sack (assuming it had a Prada logo on it) but to please me she likes to pack a different outfit for each evening. She argues logically that I too need to take a suitable variety of clothes. So I end up with enough costume changes to keep Madonna happy on a World Tour. I should be grateful my wife makes such an effort instead of complaining about suitcases the size of the Hindenberg. What I am really grateful for is neither of us like winter sports as at least flimsy summer stuff takes up less room than the Mr. Bibendum (Michelin tyre man) outfits needed for apres-ski.

..and another thing (continue to read this post)

What is rss? "rss" is about getting live web feeds
directly to your computer.