If you want to sell me something, donāt steal my time
Why...
Do companies blather on for eternity trying to convince me to buy the latest wonder; be it a drug to change me into a rampant teenage sex God, an electrical thingummybob to turn my stomach into ab heaven or gel that could grow hair on a billiard ball.
In each case the purveyors of this snake oil somehow believe that teasing out, in a thirty minute commercial, what we really want to know (ie price and what the miracle is made from) will be a help to their pitch.
Itās like they are performing a verbal striptease, teasing us with removing one piece of information only to reveal another layer rather than the ultimate goal!
Who on earth thinks this works? I would love to know the percentage of those people who click and start to watch these video versions of a shaggy dog story to who actually get to the end. 5%?
Iām about as likely to watch this endless drivel as I am to pay Elon Musk to be on TwiX or whatever he calls it.