My head is as flat as a pancake, but my watch works just fine
Why...
Are we persuaded to buy massively over engineered - âover speccedâ stuff that makes no logical sense for the excessive cost? Easy answer. Because they appeal to us all on the basest of levels. âThis cool sh*t makes me look good and hey gives me a feeling of superiority over other people who may be damned better at the sport than me but their kit wonât work in space, or under water or after a nuclear blastâŠ. etc etcâ! A lot of sports and hobbies are just an excuse to buy accessories or âkitâ; exercise machines, game shooting, snowboarding and ski-ing, scuba diving and cycling. These all thrive on our belief that if we buy the right stuff it can turn us into Tomba La Bomba the Olympic skier, mega-peddler Tour de France winner Bradley Wiggins or, macho keep fit and fighting legend Chuck Norris (though I hope Iâm taller). What they actually make us do is stuff logic in the kit bag. The list of âover speccedâ stuff is endless. How about titanium bike pedals, hi-tech weight loss machines that can be programmed for eight hours straight, or made to measure ski-boots guaranteed to keep your tootsies warm at minus 30 degrees. But whatâs the point? Ski at that temperature and itâs so cold your pubic hair will crackle and your partnerâs Botox will freeze. My diverâs watch can go 2, 000 feet under-waterâŠ. but if I was wearing it at that depth, I would be squashed flat enough to slide under a door. Its technology for one-upmanship sake and utterly pointless.
